The Challenge

LGC was looking to celebrate the opening of its new Canadian facility in Vaughn. The intent was to showcase innovation, strengthen client relationships, and instill confidence in their products.

We had three months to plan a high-profile event for 100+ international clients and executives. The facility had never hosted an event, with unfinished spaces, limited power, no on-site kitchen, and planning while parts of the facility were under construction.  Safety regulations also forced us to rethink the keynote mid-planning, moving it from a restricted space to a larger setting. The challenge was to deliver a seamless VIP experience in a non-traditional venue while showcasing the key elements of this innovative space.

The Results

• 100+ executives and clients engaged in a curated, science-driven experience.
• Over 300 staff, customers, and leadership participated in the ribbon-cutting, fostering pride and inclusivity.
• Guests valued the creativity, flow, and professionalism of the event.
• The facility was positioned as a global hub of innovation, building lasting client confidence.

Our Solution – The Debonair 3D Process

Discover
Partnered with LGC to align on goals: highlight the new facility, strengthen client trust, and bring their scientific mission to life.

Design
Created a full-scale, science-inspired experience. Highlights included molecule-building and escape-room style activations, a molecular gastronomy lunch, a two-piece live band during the day, a high-energy saxophone performance during cocktails, and branded décor aligned with LGC’s identity. We design multiple branding Instagrammable moments, including a glambot activation. We built a guest flow strategy using LED wristbands and MC-led transitions to ensure every guest knew where to be.

Deliver
Executed flawlessly with an outdoor kitchen for catering, wayfinding staff for guest movement, and a ribbon-cutting that brought 200+ employees into the celebration. Every detail reinforced LGC’s values while delivering white-glove treatment to VIP guests.